http://www.sportsonesource.com/news/spor/spor_article.asp?section=1&Prod=1&id=55469
Maui Jim Signs Meb Keflezighi
SportsOneSource Media Posted: 4/7/2015
Maui Jim announced that elite long-distance runner, Meb Keflezighi,
who has won the New York Marathon, the Boston Marathon and an Olympic
Medal, has joined its team of sports ambassadors.
ADVERTISEMENT
Keflezighi will promote the company’s PolarizedPlus2 sunglass lens
technology for running.
>From his arrival in America as a refugee from Eritrea to his
victorious finish at the emotionally charged 2014 Boston Marathon,
Keflezighi has secured not only his place in history, but also in the
hearts and minds of millions.
A graduate of the University of California Los Angeles (UCLA), his
record also includes four NCAA championships, 23 National
Championships and a place on three United States Olympic teams.
“Meb is an outstanding example of what we believe at Maui Jim,” said
Jay Black, Vice President Global Marketing for Maui Jim. “Aside from
his amazing personal accomplishments in running, his focus is on
helping others achieve their personal best. He is admired because he
lives what he believes – that success is defined by having a healthy,
active lifestyle that is anchored by a strong moral fabric. We’re
looking forward to working with him and to cheering for him as he
competes in the upcoming Boston Marathon in his Maui Jims.”
Following his win of the 2014 Boston Marathon, when he was two weeks
shy of his 39th birthday, other runners wanted to learn his secrets to
success. Arriving on shelves on April 7, he will share his training,
nutrition and mental principles in his second book, Meb for Mortals:
How to Run, Think and Eat Like A Champion Marathoner (Rodale Books,
April 2015), co-written by Scott Douglas. This follows his first book
that chronicle his life’s history, Run to Overcome, the inspiring
story of an American champion’s long-distance quest to achieve a big
dream, co-written by Dick Patrick (Tyndale Press, June 2014).
In between training, competing and making appearances on behalf of
sponsors, he oversees the MEB (Maintaining Excellent Balance)
Foundation, which is committed to promoting youth health, education
and fitness.
Meb will wear several styles of Maui Jim sunglasses, including
Olowalu, Nakalele and Breakwall. “I fell in love with Maui Jim
sunglasses the first time I tested them. I found them to be perfect
for long-distance running,” said Meb. “They have some of the lightest
technology in eyewear, so I forget they’re on my face. More
importantly, I have to do everything I can to not contribute to
exhaustion during long runs. Squinting from the sun or wind drains
your energy and can affect your whole body. There are studies that
show that sunglasses reduce heart rates and increase running
performance. Maui Jim’s lens technologies cut the UV rays and glare so
that my eyes stay comfortable; and I can focus all my energy on
running.”
All Maui Jim lenses are distinguished from other competing sunglass
lenses on the market by the company’s patented nine-layer
PolarizedPlus2 technology that cuts 100 percent of UV rays and 99.9
percent of glare from above, below and behind each lens. Maui Jim uses
three rare earth elements and other treatments to white-balance its
lenses. PolarizedPlus2 technology also increases definition and depth
perception.
Received on Wed Apr 08 2015 - 05:15:57 EDT