From: wolda002@umn.edu
Date: Thu Jun 17 2010 - 00:27:33 EDT
It is time for Asia to rewrite the rules of capitalism
By Chandran Nair
Published: June 16 2010 01:50 | Last updated: June 16 2010 01:50
The 20th century’s triumph of consumption-based capitalism has created 
the crisis of the 21st century: looming catastrophic climate change, 
massive environmental damage and significant depletion of natural 
resources. Asia is now at the heart of it.
The western economic model, which defines success as consumption-driven 
growth, must be challenged. Asia, while apparently promising most for this 
model’s continuation because of its large population, is paradoxically 
the region best placed to do this.
Advocates of the western model tend to play down its dramatic effects on 
natural resources and the environment. They refuse to acknowledge that 
their advice runs counter to scientific consensus about limits and the need 
for stringent rules on resource management.
Instead, they argue that human ingenuity aided by innovations in the 
markets will find solutions. This is rooted in an irrational belief that we 
can have everything: ever-growing material wealth and a healthy natural 
environment. The stark evidence in Asia, where the majority has not even 
begun to consume to its potential, should be proof enough that this is not 
possible. Yet denial continues.
Imagine a world in which, by 2050, four to five billion Asians are 
consuming like Americans. The result would be catastrophic, yet this is 
what Asians are being told to aspire to. As Asia rises, the two billion now 
at the margins of the consumption economy will radically transform global 
demand and supply, not only for non-renewable commodities such as oil and 
coal, but also for renewables such as food. This is no Malthusian rehash.
Asian political leaders must demonstrate leadership. The western emphasis 
on markets, technology and finance cannot deliver. Do Asian leaders allow 
western-style economic freedoms to flourish and witness the destruction of 
the world, or demand stronger action by governments to ensure these 
mechanisms deliver a sustainable – and fairer – future?
Many experts offer answers that do not confront the reality of resource 
constraints. Typically, they prescribe market solutions combined with 
technology and financial tools such as emission trading schemes.
Yet politicians must recognise that technology cannot provide all the 
answers. Blue fin tuna, if fished to extinction, cannot be recreated in a 
petri dish. Nor can business be expected to lead the way in this area. The 
new rules needed to change the way people consume may spell the end for 
some companies, and they will fight to prevent change.
This is why Asian governments must intervene. Limits must be placed on 
various forms of consumption, with policies put in place to enforce them. 
This starts with access to resources and the rights to various forms of 
consumption. Their core task is to rewrite the rules of capitalism – by 
putting resource constraints at the centre of policymaking.
Governments have two key mechanisms at their disposal. First, negative 
environmental externalities, currently excluded from the cost of many goods 
and services, must be priced in through the imposition of taxes and fees 
and the removal of subsidies. Second, caps must be put on the use of 
resources that are being overexploited, including, where appropriate, 
outright bans on use. With these tools, consumption can be controlled and 
where necessary reduced.
Policymakers need to challenge the vested interests arguing that 
consumption-driven capitalism is the only course and that any alternative 
will lead to poverty and unemployment. As they do so, they should make 
clear that this does not mean people can no longer aspire to be prosperous. 
It means rather that expectations must be aligned with the constraints 
under which all societies operate – but Asian ones above all.
Asian governments must take responsibility for current and future 
generations. They must demonstrate that what they are doing is not only 
necessary but equitable – and therefore legitimate.
Suggesting a future in which economic policy is framed around limits, 
restraint and restrictions is to invite controversy, but Asian governments 
must start down this road. They have no choice. They will be held 
account-able not just by their own citizens but by the world at large.
The author is chief executive of the Global Institute for Tomorrow. His 
book ‘Consumptionomics: Asia’s Role in Reshaping Capitalism and Saving 
the Planet’ is due out in October
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