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Half the internet is being written by AI

Posted by: The Conversation

Date: Tuesday, 25 November 2025

When Binghamton University digital and data studies scholar Francesco Agnellini encountered a study showing that 50% of new articles on the internet were being generated by AI, he didn’t panic. Instead, he thought of novelist and cultural critic Umberto Eco.

In the 1960s, Eco cautioned against applying black-or-white thinking to new media technologies. Back then, the proliferation of television was eliciting widespread predictions of cultural decay. But Eco suggested looking instead at how this technology was being used, and what risks and opportunities it created.

So Agnellini decided to parse the recent study and examine the types of articles that were actually being written by AI.

AI, he explains, “appears to be most useful when the writing in question is low-stakes and formulaic: the weekend-in-Rome listicle, the standard cover letter, the text produced to market a business.”

The outcomes of summits, whether they’re bilateral or multilateral, are always difficult to judge. That’s because they are couched in language that’s neutral enough for all to bear. After all, the parties to these agreements still need to return home to have the outcomes factored into their domestic governance processes.

As president of the G20 in 2025 South Africa had to navigate these difficult tradeoffs as well as manage a politically charged environment - Washington’s hostility, including its boycott of the summit. That’s why Danny Bradlow concludes that the outcome was a diplomatic victory for South Africa, but one that came at a cost - long on promises but short on commitment to action.

Nick Lehr

Senior Arts + Culture Editor

More than half of new articles on the internet are being written by AI – is human writing headed for extinction?

Francesco Agnellini, Binghamton University, State University of New York

As AI floods the internet with text, it could mean human voices will matter more – not less.

South Africa’s G20 presidency: diplomatic victory, but a weak final declaration

Danny Bradlow, University of Pretoria

The G20 2025 declaration issued in Johannesburg will be just empty words unless the endorsements are turned into action.

How technology is reshaping children’s development – the good, the bad and the unknown

Valentina Fantasia, Lund University; Joanna Rączaszek-Leonardi, University of Warsaw

As adults interact with kids, they share views and create new knowledge. So what happens if screens take over that interaction?

‘Forever chemicals’ contaminate more dolphins and whales than we thought – new research

Karen A Stockin, Te Kunenga ki Pūrehuroa – Massey University; Emma Betty, Te Kunenga ki Pūrehuroa – Massey University; Frédérik Saltré, University of Technology Sydney; Australian Museum; Katharina J. Peters, University of Wollongong

The sex and age of an animal turn out to be stronger predictors than habitat for higher PFAS levels, suggesting they accumulate over a lifetime.

 
 
 
 

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